Porsche has revealed its sales figures for the first half of 2026, and the numbers show that the 911 is outselling the Taycan by nearly a 5-to-1 margin. The 911, which is Porsche's sole surviving sports car after the discontinuation of the 718 Boxster and Cayman, saw a 19% increase in sales, with 30,534 units sold worldwide. The demand for the 911 was fueled by recent derivatives, including the GTS, Turbo, and GT variants.
The Taycan, on the other hand, experienced a 25% decline in sales, with only 6,219 units sold. This is despite being a more mainstream four-door vehicle, which typically outsells niche sports cars like the 911. Porsche will continue to sell the Taycan as a sedan in the US, while the long-roof model will still be available in other markets.
View Price on AmazonThe Panamera, Porsche's luxury five-door liftback, also saw a significant decline in sales, with a 38% drop in the first half of the year. This is attributed to a temporary product gap in China, which has since been filled. The Cayenne, Porsche's best-selling model, experienced a 9% decline in sales, with 38,141 units sold. The fully electric version of the Cayenne has been delivered to a handful of customers, but shipments only began in late June.
The Macan, Porsche's smaller SUV, saw a 22% decline in sales, due to a slower-than-expected ramp-up of electromobility and the end of EV incentives in the US. The first-generation Macan is nearing the end of its production, with the last units expected to be delivered in late July. A replacement for the ICE model is in the works, but it won't arrive until 2028.
Source: motor1.com
