The biggest car news and reviews are here. Ford has updated its lineup with a new $29,945 truck, named the Fathom. It's surprising that the Blue Oval didn't go with the throwback route and name it the Ranchero, especially considering its recent use of iconic names like the Mustang Mach-E and the Maverick.
According to a Ford spokesperson, the Fathom is an all-new vehicle, developed from the ground up on the new Universal Electric Vehicle Platform. It features a new assembly tree manufacturing process and brings new technology to Ford and the industry. This called for a new, bold name to give the vehicle personality and make it a character in the customer's life.
View Price on AmazonThis approach is different from the new Bronco, which is a legitimate and faithful follow-up to the 4x4s of the past. The Fathom, on the other hand, is likely to have only unibody construction in common with Ford's El Camino rival. Everything else about the Fathom is different, not just from the Ranchero, but from practically everything else Ford has built up to now.
Ford believes the Fathom will pioneer manufacturing techniques that will be applied to future models. The emphasis is on faster assembly, resulting in products that are more affordable for both the customer and the company. This type of paradigm shift deserves its own name, according to Ford.
The name "Fathom" is derived from the unit of measurement used by sailors to measure depths of water. It later took on a different definition, meaning to understand something completely. For a truck that started with years of trying to understand a specific customer, the name fits perfectly.
Source: thedrive.com
