The Porsche Taycan arrived in 2019 as the brand's first electric vehicle (EV) and quickly became one of the most convincing electric performance four-doors, regardless of power source. However, after seven years of declining sales and increasing uncertainty in Porsche's EV strategy, its days may now be numbered.
Porsche reportedly plans to phase out Taycan production by 2030, according to a new report from German business magazine WirtschaftsWoche citing unnamed sources inside the automaker. The decision would end the Taycan's production run roughly a decade after it reached customers.
View Price on AmazonThe report claims Porsche considered moving Taycan production from its main Stuttgart plant to Leipzig. Another option apparently involved ending production sooner, but Porsche reportedly settled on gradually phasing out the model by the end of the decade and keeping production in Stuttgart.
Porsche delivered 16,339 Taycans in 2025, down 22% from 2024. In the first half of 2026, it sold just 6,219 examples globally, about 25% fewer than in the same period last year. The decline seems even more pronounced in the United States, where Porsche only sold 1,079 Taycans in the first half of 2026, down from 2,083 in H1 2025.
The 2027 model, which starts at $111,900, introduced E-Shift, an optional system that simulates a combustion engine, complete with virtual gear changes that feel like real shifts and a digital tachometer. However, the Taycan's exceptional driving dynamics and recent technical improvements haven't stopped demand from falling.
Porsche once expected EVs to account for 80% of its global sales by 2030, later conceding that reaching that target would depend on whether buyers actually wanted them. It has since begun reassessing where gas engines and plug-in hybrids still make sense—a clear acknowledgment that the switch to electric isn't happening nearly as quickly as it assumed a few years ago.
What remains unclear is whether Porsche plans to replace the current Taycan or retire the nameplate altogether when production ends. Autocar said in March that Porsche was reportedly considering merging the Taycan and Panamera into a single four-door model, available with combustion, plug-in hybrid, and fully electric powertrains.
Source: insideevs.com
