Ted Ryan was first approached to become Ford's heritage brand manager, he was intrigued but reluctant. The issue wasn't that he doesn't consider himself a car enthusiast: his dad, who owns a historic Mustang and Lincoln, and best friend are, and both tried to convince Ryan that "there are great stories in cars". But Ryan initially pushed back, telling them: "I've got Santa Claus and polar bears."
Ryan's background was in advertising, and he had worked with various brands, including Coca-Cola. However, after some persuasion, he decided to take on the role at Ford. As the heritage brand manager, Ryan is responsible for preserving the company's history and showcasing its heritage. He has been in the role for over a decade and has worked tirelessly to promote Ford's rich history.
View Price on AmazonRyan's work involves managing Ford's archive, which includes a vast collection of historic vehicles, documents, and artifacts. He also works with the company's design team to create heritage-inspired vehicles and collaborates with external partners to promote Ford's history. Ryan's passion for storytelling has been instrumental in bringing Ford's heritage to life, and his work has helped to inspire a new generation of car enthusiasts.
Ford's archive is a treasure trove of automotive history, with over 100 years of documents, photographs, and artifacts. The archive includes historic vehicles, such as the iconic Ford Mustang, as well as concept cars and prototypes. Ryan and his team work to preserve and showcase these artifacts, sharing Ford's rich history with the public.
Source: autocar.co.uk
