Ford is getting serious again in Europe with a three-year plan that includes seven new vehicles and a digital ecosystem for businesses. The American automaker laid out an ambitious plan during a meeting with European dealers and partners in Salzburg, which runs on two parallel tracks: the continued expansion of Ford Pro, the commercial-vehicle brand that has led the European market for 11 consecutive years, and a revamp of its passenger-vehicle lineup with five all-new, multi-powertrain models inspired by the brand’s rally DNA.
Ford Pro no longer positions itself as simply a commercial-vehicle manufacturer. The stated goal is to become an integrated productivity partner for European businesses, turning vehicle data into tangible economic value. The plan targets having 25 percent of Ford Pro’s EBIT come from software and services: in the first quarter of 2026, paid software subscriptions were already up 30 percent, reaching 879,000 globally, with gross margins above 50 percent.
View Price on AmazonAt the center of this shift are Uptime Services, a predictive connectivity system that monitors vehicle health in real time. Every Ford Pro vehicle sold since 2019 has an embedded modem, and today, more than 1.2 million European customers are connected, generating nearly 6 million diagnostic signals per day. In 2024 alone, the system delivered nearly one million additional days of uptime for customers.
The Ranger Super Duty, available immediately, is the most extreme version of the pickup that has been Europe’s best-selling truck for 11 straight years. Intended for demanding use cases—emergency services, forestry, mining, and military applications—it offers a combined gross weight rating of 17,637 pounds, towing capacity of up to 9,921 pounds, and a payload of nearly 4,409 pounds. It also comes with reinforced suspension, added underbody protection, and increased standard ground clearance.
For its passenger-vehicle business, Ford announced it will launch five all-new vehicles by the end of 2029, all built in Europe and featuring styling influenced by the brand’s rally heritage and more than a century of competition history. The list includes a new Europe-focused member of the Bronco family; a compact multi-energy SUV confirmed for the Valencia plant starting in 2028; a subcompact (B-segment) electric car tuned for sporty driving dynamics; a small urban electric SUV sharing the same design language;
Source: motor1.com
